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Service 02 — Mobile & Web Apps

Launch the app your customers need first.

iOS, Android and web apps for startups and growing businesses. A focused first version that proves the idea, then the features real users actually ask for.

From $8,000Fixed scopeFixed price

K Book a trusted pro in two taps. Plumbing, electrics, cleaning and repairs, near you. Get started
01 Onboard
Good morning, Sam What needs fixing? Search a service
Plumbing Electrics Cleaning Repairs
Next booking Thu · 10:30
02 Home
Pick a time
Tue14 Wed15 Thu16 Fri17
9:00 10:30 13:00 15:30
Confirm booking
03 Book
Booked. Thursday 16, 10:30
AL Your pro is confirmed
04 Confirmed
app.example.com/bookings

Bookings This week

Sam R. Plumbing Thu 10:30 New
Priya M. Electrics Thu 14:00 Confirmed
Daniel K. Cleaning Fri 09:00 Confirmed
Synced
App Store Submitted
Google Play Submitted

Example app · for illustration

01 Map 02 Design 03 Build 04 Connect 05 Ship

01 — The problem

The expensive mistake is building everything first.

01

Every feature goes into version one.

The list keeps growing, so the launch date keeps moving.

02

Months pass before a real user opens it.

Nobody learns what matters until the money is spent.

03

The app store says no.

Store rules nobody planned for push the launch back again.

04

It only works on the phone it was built on.

Other screen sizes cut off buttons and break layouts.

05

Nobody can change it.

The original developer moved on, and every new feature means a rebuild.

Replay
01 / 05 · everything first

Version 1 · feature list

Sign up & login Booking Payments Chat Reviews Loyalty points Referral program Dark mode Social feed AI recommendations Gamification Admin analytics
Launch MarchJuneSeptember“Soon”

Active users

0
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6
Still in development

App review · version 1.0

Submitted In review Rejected

ReasonUsers must be able to delete their account from inside the app.

Back to development
Book a pro
Confirm booking
Book a professional for your ho
Confirm bo
Smaller screen: cut off

Repository

main · last change 14 months ago by a developer who has left

Can we add Apple Pay before the holidays?

Honestly? It would be easier to rebuild the app.

Most app budgets aren’t lost to bad code. They’re lost to building the wrong things first.So we start with the core.

Here’s how we cut it ↓

02 — What we build

Apps people open again tomorrow.

From a first version that proves the idea to a rebuild of the app you already have. Native where it matters, cross-platform where it saves you money.

K Book a trusted pro in two taps.
Pick a time
v1 · core only

01 · Most founders start here

MVPs for iOS & Android

A focused first version with the features that deliver the main value, ready for real users, investors and the stores.

iOS Android MVP Store submission
One codebase iOS Android Web

02

Cross-platform builds

One codebase for iPhone and Android, so every feature ships to both at once.

React Native Flutter

03

Web apps & portals

Dashboards, booking systems and customer portals that run in the browser.

Dashboards Portals
v1.0 v2.0

04

Redesigns & rebuilds

A fresh interface or a new feature set for an app that has fallen behind its users.

UI refresh Rebuild
App StoreReady for sale Google PlayLive

05

Store submission

Listings, screenshots, privacy details and review: we take the app through both stores.

1.0.4 1.1.0 1.2.0

06 · After launch

Maintenance & new versions

OS updates, fixes and the next features, planned from what real users do in the app.

Built with

Swift & Kotlin React Native Flutter React & Next.js

We recommend native or cross-platform during scoping and explain the trade-off. You own the code and the store accounts.

03 — How we scope an MVP

Build the core. Let real users pick the rest.

Every idea starts as a long wishlist. We sort it with you into the few features that deliver the app’s main value, and everything that can wait for real feedback.

Version 1 · launch with these

Next · once real users ask

Sign up & login Search a service Loyalty points Book a time Social feed Pay in the app Referral rewards Dark mode Booking reminders AI suggestions In-app chat Admin dashboard Gift cards Badges & streaks Multi-language Reviews

Time to first real user

Everything at once
Core first
01 Wishlist 02 Sort 03 Version 1

Example app · your list is sorted together with you

04 — How good apps get built

Build the core.Build the core. Ship it to real people.Ship it to real people. Grow from what they do.Grow from what they do.

Version 1

Sign up & booking
Payments
Admin dashboard

Store review

App Store · Google Play
Approved. Live for real users.

Next release

Plan version 1.1 →
Built from real usage

We agree the core features and screens with you before any code is written, demo working software every couple of weeks, and plan the next version from what users actually do in the app.

Scope my app

05 — How an app project runs

Seven steps. Demos all the way.

How we work ↗
01
Who uses it? What’s the one job? What can wait?

Discovery

Your idea, your users, and the one job the app must do brilliantly.

You get a clear product brief

02
Core features

Scope & proposal

Core features and screens agreed, with a fixed price and timeline in writing.

You get a fixed price

03

Design & prototype

Every screen designed in Figma as a clickable prototype you can try on your phone.

You get the app, before code

04

Build in sprints

Working software every couple of weeks, demoed to you on real devices.

You get regular demos

05
1 2 Tested on devices

Test

Checked across phone sizes, OS versions and slow connections before anyone outside sees it.

You get a stable build

06
In reviewLive

Store launch

Store listings, privacy details and review handled for the App Store and Google Play.

You get a live app

07
Fixes · OS updates · next features

Grow

Optional: maintenance and new versions, planned from what users actually do.

Optional · monthly

06 — Platforms we’re building

Products, not pages.

A marketplace with three separate user journeys, and a connected system shared by four companies. Open either for the full story.

All work →

HirexNowB2B · Manpower marketplace · Saudi Arabia

Precision GroupB2B & Industrial · Saudi Arabia

07 — Pricing

Clear scope. Clear price.

Starting prices for typical projects. Yours is fixed in a written proposal once the core features and screens are agreed.

01 Most chosen

MVP

From $8,000

A focused first version, ready for real users and investors.

Core features & screens agreed up front iOS and Android (cross-platform) Clickable prototype before build Admin dashboard for your team App Store & Google Play submission
Start with an MVP →

02

Product & web app

Quoted after scoping

Full products, native builds, portals and platforms.

Native iOS and Android, or web Integrations, payments and APIs Multiple user roles and journeys Redesigns and rebuilds Fixed price in a written proposal
Get a quote →

03

Care & grow

Monthly retainer

Keep the app healthy and keep shipping.

OS and library updates Crash monitoring and fixes Store compliance changes New features, planned monthly Scoped to your app
Talk about care →

Fixed price for project workYou own the code and the store accountsDemos every couple of weeks

08 — FAQ

App questions, answered.

Still unsure? Ask us directly →

iOS, Android, or both?

Usually both. A cross-platform build (React Native or Flutter) puts one codebase on iPhone and Android, so every feature ships to both at once and costs less to maintain. When an app needs deep device features or the very best performance, we recommend native and explain the trade-off during scoping.

What is an MVP, exactly?

A minimum viable product: the first version of your app with only the features that deliver its main value to its first users. It is real, polished software, not a demo. It gets you in front of users and investors sooner, and real usage then tells you what to build next.

Can you build a web app or a dashboard instead?

Yes. Booking systems, customer portals, internal tools and admin dashboards are built as web apps that run in any browser. Many products have both: a mobile app for customers and a web dashboard for your team.

Do you handle App Store and Google Play submission?

Yes. We prepare the store listings, screenshots and privacy details, submit the app and handle the review process for both stores, including any changes the reviewers ask for.

Who owns the code?

You do. The code, the designs and the store accounts belong to your business once the project is paid, and everything is documented so another team could pick it up.

How much does an app cost?

MVPs start from $8,000. Larger products, native builds and platforms are quoted after scoping. The price is fixed in a written proposal once the core features and screens are agreed, before development begins.

How long does it take?

It depends on the features and screens in version one, which is exactly why we scope them first. The timeline is in your written proposal, and you see working software in demos every couple of weeks along the way.

What happens after launch?

An optional monthly care plan covers OS and library updates, crash monitoring, store compliance changes and new features, planned from what users actually do in the app.

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Found on Google, cited by AI · from $500

Have a project in mind?

Start with the problem.
We’ll scope the rest.

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