Service 05 — Branding
A brand that makes the sale easier.
Positioning, messaging and a visual identity that give customers a clear reason to choose you, delivered as real, editable files that hold up on a website, a business card and an app icon alike.
From $600Editable filesFixed price
Positioning
For growing businesses that need to be found, trusted and chosen.
Our own identity · built with the same process
01 — The problem
When customers can’t tell you apart, they choose on price.
You look like everyone else.
Same swoosh, same blue, same promises. Nothing for a customer to remember.
The logo looks homemade.
Blurry, boxed in white, and it costs trust before a word is read.
It’s different everywhere.
The card, the site and the social profile look like three companies.
Customers can’t say what you do.
Clever words, vague promises, and no clear reason to pick you.
So you compete on price.
When nothing else stands out, the cheapest quote wins.
Your homepage
Innovative solutions for a better tomorrow. We deliver excellence through synergy and passion.Quote A
$4,200 Looks like everyoneQuote B
$3,950 Looks like everyoneQuote C
$3,600 Cheapest winsA brand isn’t decoration. It’s the reason a customer picks you before they compare prices.So we start with that reason.
Here’s what we make ↓
02 — What we make
A clear reason, a recognisable face.
We start with what you stand for and who it’s for, then design the identity that carries it, and hand over every file your team needs to use it well.
For growing service businesses who lose work to slow follow-up, we are the team that builds the whole system.
01 · It starts here
Positioning & messaging
Who you serve, what you do better and why it matters, turned into a positioning line, key messages and a voice your whole team can write in.
02
Logo & identity
A mark, wordmark, colours and type that work from a favicon to a billboard.
03
Brand guidelines
Clear rules and examples, so everyone uses the brand the same way.
04
Rebrands
Keep the equity you’ve built, lose what holds you back, roll it out without confusion.
05
Launch assets
Social templates, business cards, email signatures and a proposal template, ready to use.
06 · Yours to keep
Real, editable files
Vector logos, colour files, font guidance and source files, owned by you outright.
Delivered as
Every file in the formats your printer, web developer and social media team will ask for.
03 — The identity in use
One brand. Every touchpoint.
A brand only works if it holds together everywhere a customer meets you. Here is our own identity, applied the way we apply yours.
Business card
App icon
Clear price.
Social post
We’re already moving. Start a project
Website
Proposal
Email signature
04 — What a brand has to do
In one line
So what do you do?Consistent
Chosen
Choose us →We work through positioning before we draw a single shape, show you a small number of strong directions rather than dozens of options, and refine one into a complete identity system.
Start my brand05 — How a brand project runs
Meaning first. Then the look.
Discovery
Your customers, your competitors and what genuinely sets you apart.
You get a clear brief
Positioning
The line, the messages and the voice, agreed before any design.
You get your reason to be chosen
Concepts
A small number of distinct directions, each shown in real use.
You get real choices
Refine
One direction refined with you, within the agreed revision rounds.
You get the final mark
Identity system
Colour, type, layouts and applications that make the mark a system.
You get a complete identity
Guidelines & files
Guidelines and every file, in every format your suppliers will ask for.
You get files you own
Rollout
Optional: we carry the brand into your website, social profiles and print.
Optional · scoped
06 — Pricing
Clear scope. Clear price.
Starting prices for typical projects. Yours is fixed in a written proposal, with the number of concepts and revision rounds agreed up front.
01
Logo & identity
A professional mark and the basics to use it well.
02 Most chosen
Brand system
Quoted after discovery
Positioning and a complete identity system.
03
Rebrand & rollout
Quoted after discovery
Change the brand without confusing customers.
Fixed price, agreed revision roundsYou own every filePairs with a new website
07 — FAQ
Brand questions, answered.
Still unsure? Ask us directly →
Your logo in every format you’ll need (vector and image files, light and dark versions, an icon), your colour palette and type choices, and, depending on the project, brand guidelines and launch templates. Every file is editable and yours.
A small number of distinct directions, typically two or three, each shown in real use. We would rather show you a few well-considered options than dozens of quick ones. The number is agreed in your proposal.
If customers already understand what you do and why you, a logo and identity may be enough. If they confuse you with competitors or choose on price, positioning is where the value is. We’ll tell you which during discovery.
Yes. Many businesses need an evolution, not a revolution: keeping the recognition you’ve earned while fixing what holds you back.
You do. Once the project is paid, you own the logo, the identity and all source files outright.
Logo and identity projects start from $600. Brand systems with positioning, guidelines and templates, and full rebrands, are quoted after discovery. The price is fixed in writing before we start.
Yes, and it’s often the best way to launch a new brand: one team carries the identity straight into the site. See Websites.
Have a project in mind?